August 2011
Intermediate to advanced
556 pages
19h 45m
English
“Improperly handled returns erode 32-35% of potential profits of the business organization1”
—Gartner2004”
To understand:
Forward and Reverse Supply Chain
The consumer power today is exhibited by the product recalls of the brand. For keeping the image of the brand intact and to keep the customer satisfied, leading global players resort to mass product recalls through their reverse supply chain infrastructure. These firms use product recall for adding ...