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Reverse Supply Chain
“Improperly handled returns erode 32-35% of potential profits of the business organization1”
—Gartner2004”
Chapter Objectives
To understand:
- Reverse supply chain (RSC) and its importance
- Drivers of RSC in today's context
- RSC design considerations and challenges
- Managing returns
Forward and Reverse Supply Chain
The consumer power today is exhibited by the product recalls of the brand. For keeping the image of the brand intact and to keep the customer satisfied, leading global players resort to mass product recalls through their reverse supply chain infrastructure. These firms use product recall for adding ...
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