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Supply Chain Management
book

Supply Chain Management

by Vinod V. Sople
August 2011
Intermediate to advanced
556 pages
19h 45m
English
Pearson India
Content preview from Supply Chain Management

18

Reverse Supply Chain

“Improperly handled returns erode 32-35% of potential profits of the business organization1

 

—Gartner2004”

Chapter Objectives

To understand:

  • Reverse supply chain (RSC) and its importance
  • Drivers of RSC in today's context
  • RSC design considerations and challenges
  • Managing returns

 

Forward and Reverse Supply Chain

 

Forward and Reverse Supply Chain

 

The consumer power today is exhibited by the product recalls of the brand. For keeping the image of the brand intact and to keep the customer satisfied, leading global players resort to mass product recalls through their reverse supply chain infrastructure. These firms use product recall for adding ...

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Publisher Resources

ISBN: 9788131760994