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Supply Chain Management by Vinod V. Sople

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Case 4

Mask Packaging

Supply Chain Integration Initiative

Mask Packaging (MP), a leading player in the packaging industry was facing challenges of fulfilling the rush orders, which was causing logistic problems. Hence, it was necessary to look into the order management process to improve upon. MP is a Mumbai-based packaging manufacturing company and has been in the business for the last 10 years. It deals with the manufacturing of paper packaging required in the FMCG industry. Since inception, it has expanded to five factories. It had 250 employees and had a turnover of Rs. 175 crore (1750 mn). It makes products for fast-moving consumer goods, food industry, pharmaceuticals, health-care products and cosmetics and the agriculture industry.

The ...

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