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Talent Is Not Enough: Business Secrets For Designers, Third Edition
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Talent Is Not Enough: Business Secrets For Designers, Third Edition

by Shel Perkins
August 2014
Beginner content levelBeginner
600 pages
14h 28m
English
New Riders
Content preview from Talent Is Not Enough: Business Secrets For Designers, Third Edition

Chapter 10. Marketing

Successful marketing involves the systematic planning, implementation, and control of a wide range of business activities. For creative firms, some of the most important aspects include clear positioning on the competitive landscape, a varied promotional mix that is appropriate to your creative discipline, and a focus on long-term mutually advantageous relationships. This chapter shares expert advice on each of these vital topics.

Positioning

Positioning has to do with the way that clients view competitive firms. A successful positioning strategy involves marketing decisions and activities intended to place your services into a desired position in a particular market and in the minds of purchasers. Some companies attempt ...

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Publisher Resources

ISBN: 9780133812213Purchase book