Chapter 29. Forecasting
In most design firms, the overall workload is uneven from month to month. This makes it difficult to have the right resources in place when they are needed. If you don’t have a reliable method of forecasting the workload, you could easily find yourself overstaffed (and unprofitable) or understaffed (and having difficulty delivering on client commitments).
In this chapter, we’ll discuss two different types of forecasting for design firms: the first is a short-term projection of the workload based on specific projects and client accounts; the second is a longer-term projection of overall financial activity based on past performance, adjusted for new assumptions about market conditions.
Of course, trying to predict anything ...