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Talent Is Not Enough: Business Secrets For Designers, Third Edition by Shel Perkins

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Preface to third edition

Let me start by saying how extremely gratified I am at the very warm reception that the first two editions of this book received. They garnered positive reviews in the design press and enthusiastic word-of-mouth within the creative community. The book has been adopted as required reading in many design schools across the country, and it now sits on the reference shelf in many studios.

I’ve had many phone conversations and e-mail exchanges with readers. I’ve also had opportunities to give conference presentations based on topics addressed in the book and engage in lively Q&A sessions with audiences. I’ve enjoyed all of these interactions, and the great feedback I’ve received has guided me in the preparation of new content. ...

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