Skip to Main Content
Talent Is Not Enough: Business Secrets For Designers, Third Edition
book

Talent Is Not Enough: Business Secrets For Designers, Third Edition

by Shel Perkins
August 2014
Beginner content levelBeginner
600 pages
14h 28m
English
New Riders
Content preview from Talent Is Not Enough: Business Secrets For Designers, Third Edition

Chapter 17. Intellectual property

Intellectual property is a very important topic for creative professionals. We strive to produce work of significant value, and we negotiate with clients for its use and ownership. This chapter provides an overview of the core issues for design and marketing: copyrights, trademarks and trade dress, utility patents, and design patents. It also covers the essentials of trade secrets and moral rights. It ends with some thoughts about the challenges of protecting intellectual property rights on the Internet and in global trade. All of these are complex issues, and this chapter can only serve as a brief introduction. For more detailed information, you will, of course, want to speak with an intellectual property attorney. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Talent Is Not Enough: Business Secrets For Designers, Second Edition

Talent Is Not Enough: Business Secrets For Designers, Second Edition

Shel Perkins
Infographics: The Power of Visual Storytelling

Infographics: The Power of Visual Storytelling

Jason Lankow, Josh Ritchie, Ross Crooks

Publisher Resources

ISBN: 9780133812213Purchase book