Talent Is Not Enough: Business Secrets For Designers, Third Edition

Chapter 17. Intellectual property

Intellectual property is a very important topic for creative professionals. We strive to produce work of significant value, and we negotiate with clients for its use and ownership. This chapter provides an overview of the core issues for design and marketing: copyrights, trademarks and trade dress, utility patents, and design patents. It also covers the essentials of trade secrets and moral rights. It ends with some thoughts about the challenges of protecting intellectual property rights on the Internet and in global trade. All of these are complex issues, and this chapter can only serve as a brief introduction. For more detailed information, you will, of course, want to speak with an intellectual property attorney. ...