August 2014
Beginner
600 pages
14h 28m
English
Content preview from Talent Is Not Enough: Business Secrets For Designers, Third EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 14. Cash flow
Managing cash effectively is an important challenge for all creative firms. “Cash” includes not just currency but also checks, money orders, bank transfers, and the like. The term “cash flow” refers to the overall movement of money into and out of your business during a given span of time. If a company has positive cash flow, money will be available for such things as expanding operations or making distributions to the owners. However, if a company has negative cash flow, it may have to borrow money to continue operating. This chapter will help you get a handle on this vital business issue.
There are three standard tools used by well-managed businesses to analyze their cash activity:
• A short-term cash flow projection
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