Chapter 34. Special challenges for in-house departments

In addition to producing high-quality creative work, in-house design managers face many political and operational challenges. Chief among these is the need to understand the evolving needs of the larger organization and the optimal mix of internal and external resources required to meet those needs.

Once the right skill sets and creative methodology are in place, the design manager must also provide excellent customer service. This customer orientation includes ongoing internal marketing efforts as well as effective negotiation of new project budgets and schedules. Active projects can be produced more efficiently through the implementation of an appropriate project management system, which ...

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