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Talent Is Not Enough: Business Secrets For Designers, Third Edition
book

Talent Is Not Enough: Business Secrets For Designers, Third Edition

by Shel Perkins
August 2014
Beginner content levelBeginner
600 pages
14h 28m
English
New Riders
Content preview from Talent Is Not Enough: Business Secrets For Designers, Third Edition

Chapter 22. Motion design business practices

Motion design is a very rapidly growing category of creative work. Motion components (both high-end and low-end) are being integrated into online projects, television programs and commercials, feature films, games, and content and software applications for mobile phones and tablets, as well as three-dimensional installations and kinetic displays in public places. This diversity of projects has led to quite a bit of confusion and inconsistency about motion design business pratices and contract terms.

To add to the confusion, the work is being done by people who have come from different professional backgrounds, bringing with them very different industry expectations.

Film and television industry

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Publisher Resources

ISBN: 9780133812213Purchase book