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Talent Is Not Enough: Business Secrets For Designers, Third Edition by Shel Perkins

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Chapter 22. Motion design business practices

Motion design is a very rapidly growing category of creative work. Motion components (both high-end and low-end) are being integrated into online projects, television programs and commercials, feature films, games, and content and software applications for mobile phones and tablets, as well as three-dimensional installations and kinetic displays in public places. This diversity of projects has led to quite a bit of confusion and inconsistency about motion design business pratices and contract terms.

To add to the confusion, the work is being done by people who have come from different professional backgrounds, bringing with them very different industry expectations.

Film and television industry

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