August 2014
Beginner
600 pages
14h 28m
English
Content preview from Talent Is Not Enough: Business Secrets For Designers, Third Edition
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Chapter 22. Motion design business practices
Motion design is a very rapidly growing category of creative work. Motion components (both high-end and low-end) are being integrated into online projects, television programs and commercials, feature films, games, and content and software applications for mobile phones and tablets, as well as three-dimensional installations and kinetic displays in public places. This diversity of projects has led to quite a bit of confusion and inconsistency about motion design business pratices and contract terms.
To add to the confusion, the work is being done by people who have come from different professional backgrounds, bringing with them very different industry expectations.
Film and television industry
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