Chapter 24. Successful design teams

In the design profession, nearly all important projects are too large to be completed by just one person. Because of this, each creative firm strives to develop a culture that fosters effective teamwork.

In many other professions, teams can be rather hierarchical, inflexible, and slow. This is especially true for corporate teams that are together for a number of years. Over time, they often become inward-focused and bureaucratic. They suffer from turf battles and politics. Design teams, however, are quite different. They are brought together for a short period of time, usually just a few weeks or a few months, to complete a single project. No two projects are identical, so the size and composition of each team ...

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