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The 46 Rules of Genius: An Innovator’s Guide to Creativity
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The 46 Rules of Genius: An Innovator’s Guide to Creativity

by Marty Neumeier
May 2014
Beginner
144 pages
2h 26m
English
New Riders
Content preview from The 46 Rules of Genius: An Innovator’s Guide to Creativity
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Rule 17 MATCH FORM TO FUNCTION, FUNCTION TO FORM

Form doesn’t always follow function. Sometimes it works the other way around. The rule is simply this: form and function should be inseparable. When the shape of something matches its intended purpose, the marriage seems inevitable, as if no other combination could exist. This is the rightness component of beauty, the quality that sends clear signals of authenticity, integrity, honesty, and wholeness.

Reflect on the inevitability of a hammer, with its sculpted metal head and curved claw, and a handle shaped to fit your palm. Or the strong, angled strokes of an uppercase A, immediately recognizable ...

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Publisher Resources

ISBN: 9780133900279Purchase book