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Part 1 How can I innovate?
Rule 1 : Break the rules
Rule 2 : Wish for what you want
Rule 3 : Feel before you think
Rule 4 : See what’s not there
Rule 5 : Ask a bigger question
Rule 6 : Frame problems tightly
Rule 7 : Think whole thoughts
Rule 8 : Stay in the dragon pit
Rule 9 : Approach answers obliquely
Rule 10 : Wait for the jolt
Rule 11 : Use beauty as a yardstick
Part 2 How should I work?
Rule 12 : Design quickly, decide slowly
Rule 13 : Use a linear process for static elements
Rule 14 : Use a dynamic process for reactive elements
Rule 15 : Work to an appropriate structure
Rule 16 : Express related elements in a similar manner
Rule 17 : Match form to function, function to form
Rule 18 : Don’t be boring
Rule 19 : Put the surprise ...
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