The FT Essential Guide to Writing a Business Plan, 3rd Edition

APPENDIX C

ALTERNATIVE SOURCES OF FUNDING

In this appendix:

• ■Standard sources of funding
• ■Alternative sources

The digital revolution has changed just about everything – from how we shop to how we pay, from how we communicate to how we learn, from how we go on holiday to how we find a partner.

Now how we get funded is also changing. Crowdfunding and peer-to-peer loans have become serious alternatives.

But first let’s put them in perspective.

Standard sources of funding

Thus far, this book has kept things simple. You have a business plan and you need funding: that can come either in the form of debt, whereby you are lent the cash and you need to pay the money back over time, with interest, or in the form of equity, whereby you exchange paper ...