Strategic risks and opportunities
In Chapters 3 and 4 of your plan, you pulled out the main risks and opportunities relating to market demand and industry competition in your line of business. Now you can add those that relate to your competitive position and strategy over the next few years.
In this chapter, you have assessed your competitive position (or prospective position if your venture is a start-up) in key segments. You have set out your strategy for strengthening your position in each key segment, as well as your overall strategic position.
That is what you believe to be the most likely scenario. What are the risks that your competitive positioning could turn out to be worse than that? Suppose, for example, a competitor were to steal ...
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