Market size
How big is the market your firm addresses?
If your business is called Tesco, you will subscribe to a market research organisation. You will feed it data at the end of each appropriate period and receive results promptly on the overall size of the UK grocery market, its growth since the previous period and whether your market share has gone up or down from around 27%.
And so it is with most large companies.
Yet, many medium-sized companies enjoy a similar relationship with a niche market research house or industry association. I have worked in some obscure niches over the years and it never ceases to amaze me how companies with a turnover of just a few million pounds, dollars or euros still receive good, regular, informative market ...
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