Market growth
This is the big question. Is demand in each of your main business segments going to grow? Will it be bigger in a few years’ time, or smaller? Or more or less the same?
It’s not the only question, of course. Equally important, as we will see in the next two chapters, is the nature of the competition you’re going to face and how you’re placed to compete.
It’s all a matter of odds. You have a better chance of prospering in a market that’s growing than one that’s shrinking.
As they say in the world of business: ‘It’s better to be in a market with the wind at your back than in your face.’
So, how do you find out where market demand is headed? Weave your web . . .
A web of information
I’ve been advising clients on market trends for ...
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