Segmentation in a start-up
The need for segmentation applies likewise to a start-up. If your plans are to launch just the one product (or service) to one group of customers, fine, you won’t need to segment any further. But are you sure you’ll only have one product? One customer group?
Try categorising your products. And your customers. Is further segmentation meaningful? If so, use it. If not, don’t waste time just for the sake of seeming serious. Stick to the one product for the one customer group – that is, one business segment.
But there is one big difference. No matter how you segment, no matter how many customer groups you identify, they are all, at present, gleams in the eye.
You have no customers. Yet.
And no matter how attractive the ...
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