Book description
For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC's of that language--definitions, functions, and usage. The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language--graphic design--what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.
To understand visual communications one has to first understand by seeing. To develop this discipline or visual sense is similar to learning a new language with its own unique alphabet, lexicon (vocabulary), and syntax (sentence structure). This book provides clear, concise information that will enhance visual literacy, while using dynamic, memorable visual references to inspire and reinforce the skill of seeing.
Table of contents
- Cover
- Title
- Contents
- Introduction (1/2)
- Introduction (2/2)
- 1 Point (1/2)
- 1 Point (2/2)
- 2 Line (1/2)
- 2 Line (2/2)
- 3 Shape (1/2)
- 3 Shape (2/2)
- 4 Form (1/2)
- 4 Form (2/2)
- 5 Light (1/2)
- 5 Light (2/2)
- 6 Color (1/3)
- 6 Color (2/3)
- 6 Color (3/3)
- 7 Texture (1/2)
- 7 Texture (2/2)
- 8 Scale (1/2)
- 8 Scale (2/2)
- 9 Movement (1/2)
- 9 Movement (2/2)
- 10 Space (1/2)
- 10 Space (2/2)
- 11 Balance (1/2)
- 11 Balance (2/2)
- 12 Symmetry (1/2)
- 12 Symmetry (2/2)
- 13 Asymmetry (1/2)
- 13 Asymmetry (2/2)
- 14 Tension (1/2)
- 14 Tension (2/2)
- 15 Closure (1/2)
- 15 Closure (2/2)
- 16 Expression (1/2)
- 16 Expression (2/2)
- 17 Abstraction (1/2)
- 17 Abstraction (2/2)
- 18 Tone (1/2)
- 18 Tone (2/2)
- 19 Contrast (1/2)
- 19 Contrast (2/2)
- 20 Figure–Ground (1/2)
- 20 Figure–Ground (2/2)
- 21 Frame (1/2)
- 21 Frame (2/2)
- 22 Proportion (1/2)
- 22 Proportion (2/2)
- 23 Image (1/2)
- 23 Image (2/2)
- 24 Pattern (1/2)
- 24 Pattern (2/2)
- 25 Typography (1/3)
- 25 Typography (2/3)
- 25 Typography (3/3)
- 26 Grid (1/2)
- 26 Grid (2/2)
- Glossary
- Bibliography
- Index
- Contributors
- About the Author
- Dedication
- Acknowledgments
- Image Resources
- Colophon
Product information
- Title: The Language of Graphic Design
- Author(s):
- Release date: April 2011
- Publisher(s): Rockport Publishers
- ISBN: 9781610602334
You might also like
book
Logo Design Love, Annotated and Expanded Edition, Second Edition
Completely updated and expanded, the second edition of David Airey’s¿ Logo Design Love¿contains more of just …
book
The Non-Designer’s Design Book, Third Edition
A lot has happened in the world of digital design since the first edition of this …
book
Principles of Logo Design
From noted graphic designer and logo expert George Bokhua, Principles of Logo Design presents essential techniques …
book
Storytelling in Design
With the wide variety of devices, touch points, and channels in use, your ability to control …