April 2011
Beginner
288 pages
13h 45m
English
Content preview from The Language of Graphic Design
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(RAY)
Job No:11-22360 Title:RP-Language of Graphic Design
12-C59773 #175 Dtp:204 Page:118
112-121_22360.indd 118 12/12/10 9:54 AM
th e la n guag e of gr ap hic d es i gn
(Text)
Value
Value refers to the lightness or darkness of
elements. Black against white has a much
stronger contrast or visual weight than gray
against white; therefore, small elements of
high contrast can be used to balance larger
elements of low contrast.
Weight
The perceived physical weight of an element
in any composition contributes to its visual
interest. For example, a visually heavier ele-
ment has more visual interest than a visually
lighter element of the same size.
...
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