April 2011
Beginner
288 pages
13h 45m
English
Content preview from The Language of Graphic Design
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(RAY)
Job No:11-22360 Title:RP-Language of Graphic Design
12-C59773 #175 Dtp:204 Page:266
260-269_22360.indd 266 12/12/10 11:54 AM
(Text)
It can be used to compose, organize,
separate, enlarge, reduce, and locate visual
elements. Grid construction can be loose and
organic or rigorous and mechanical. When
used correctly and appropriately, a grid pro-
vides simplicity, clarity, efficiency, flexibility,
economy, continuity, consistency, and unity
to any visual communication.
A grid, like any other element in the
design process, is not an absolute. It should
be used with flexibility and, when necessary,
be modified or even abandoned for a more
intuitive ...
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