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The Social Employee: How Great Companies Make Social Media Work by Mark Burgess, Cheryl Burgess

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CHAPTER 13Finding Education in the Social University

With great power comes great responsibility. Many figures and texts throughout history have uttered variations on this phrase, from Voltaire to Franklin D. Roosevelt, to the Bible, to Amazing Spider-Man. When establishing a social employee culture for a business, the age-old maxim should help guide every aspect of the process. Over half of the world’s population is now 25 years old or younger.1 This incoming group of digital natives will wield a tremendous amount of power on business practices in the next decade and beyond—but that power must be harnessed in order to produce the outcomes necessary for twenty-first-century businesses to remain competitive and relevant.

The rapid changes brought ...

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