October 2013
Beginner
318 pages
7h
English
book
The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy
by Christer Holloman
Content preview from The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy
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Hall of Fame
Keep an eye on what's next from the social media practitioners featured in this book:
| Christer Holloman | @holloman |
| The Social Media MBA | @sm_mba |
| Christine M. Talcott | ADP |
| Vice President | @cmtalcott |
| Employer Services Global Sales Operations | |
| Natalie Woods | Allianz |
| Digital Marketing Manager | @YourCoverUK |
| Jared Young | Barclaycard |
| Senior Director | @JaredEYoung |
| Barclaycard Ring | |
| Jeanette Gibson | Cisco |
| Senior Director | @JeanetteG |
| Social and Digital Marketing | |
| Sharon Flaherty | Confused.com |
| Head of Content | @ConfusedSharon |
| Richard Margetic | Dell |
| Director | @Dell |
| Global Social Media | |
| MaryKay Kopf | Electrolux |
| Chief Marketing Officer and Senior Vice President | @ElectroluxGroup |
| Nick Bowman | F5 |
| EMEA Corporate Communications Manager | @nick_bowman |
| Yvonne Chien | Getty Images |
| Senior Vice President of Marketing | @GettyImages |
| Vincent Boon | giffgaff |
| Chief of Community | @VincentBoon |
| Samantha Hodder | Go-Ahead Group |
| Group Corporate Affairs Director | @GoAheadGroup |
| Prithvi Shergill | HCL |
| Chief Human Resources Officer | @hcltech |
| Jenni Bair | Hobart |
| Brand Marketing Manager | @hobartcorp |
| Simon Nicholson | Honda Europe |
| Social Media Manager | @Sikenic |
| Cristina Astorri | LivingSocial |
| Marketing Manager UK and Ireland | @ascrissy |
| Carol Naylor | Macmillan |
| Social Media and Online Communities Manager | @popplestone |
| Paul Beadle | Nationwide |
| Senior Manager, Media Relations | @paulbeadle |
| Jim Ibister | NHL Minnesota Wild |
| VP of Facility Administration and General Manager | @mnwild |
| Craig Hepburn | Nokia |
| Global Director of Digital and Social Media | @craighepburn |
| Adam Stewart | Play.com |
| Marketing Director | |
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.