September 2011
Beginner
312 pages
6h 24m
English
book
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
by Dave Peck
Content preview from Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
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Index
A
About page, 68
Activist user influence style, 122
Add Connections button, 165
Add Feeds tab, Google Reader, 89–90
addressing inappropriate comments, 229–230
ads, on websites, 74
analytics. See also metrics
Answers feature, LinkedIn, 163, 170–171
API, Twitter, 113
Apple computers, 15
audio CAPTCHAs, 99
Austin, Texas, 4, 10, 11, 112, 216, 217
consistency, 34
defined, 30
Facebook, 31
ICQ and, 42
72 DPI, 33
B
benchmarks, 207, 245, 250, 251. See also metrics
Bieber, Justin, 185
Bit.ly, 207
Black, Rebecca, 184
added to websites, 82
bulleted lists and, 92
community collaboration and, 103
editorial calendar, 91, 252, 253, 263
forums compared to, 43
interacting on, 109
live, 84
Mashable, 52, 56, 66, 184, 251
microblogging platforms, 50–51, 112, 117, 206
not wanting, 110
passwords, 239
posts
frequency of, 93
hot topics, 94
problems, 91
ProBlogger and, 68
search spiders and, 191
sharing articles, 108
WordPress
Akismet and, 236
comments ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.