Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

Index

A

About page, 68

Activist user influence style, 122

Add Connections button, 165

Add Feeds tab, Google Reader, 89–90

addressing inappropriate comments, 229–230

ads, on websites, 74

Akismet, 70, 236

Alexa.com, 194, 198

Alltop, 57, 176–177

analytics. See also metrics

Facebook, 146–148

Google, 192, 208

ROI and, 159, 192

Answers feature, LinkedIn, 163, 170–171

AOL, 41–42

API, Twitter, 113

Apple computers, 15

attention span, 92, 199

audio CAPTCHAs, 99

Austin, Texas, 4, 10, 11, 112, 216, 217

avatars, 30–33

consistency, 34

defined, 30

Facebook, 31

guidelines, 31–32

ICQ and, 42

as logos, 30, 32

personal photos as, 26, 66

72 DPI, 33

Twitter, 30, 32

B

backlinks, 103, 190, 197, 250

BBSes, 41, 43

benchmarks, 207, 245, 250, 251. See also metrics

Bieber, Justin, 185

Bing, 125, 190, 199

Bit.ly, 207

Black, Rebecca, 184

blogs, 82–94, 102–110

added to websites, 82

bulleted lists and, 92

community collaboration and, 103

Disqus and, 75–76, 79, 234

editorial calendar, 91, 252, 253, 263

FeedBurner and, 77–78

forums compared to, 43

FriendFeed and, 56, 97

guest, 85, 102–104

interacting on, 109

live, 84

Mashable, 52, 56, 66, 184, 251

microblogging platforms, 50–51, 112, 117, 206

networking with, 102–103

not wanting, 110

passwords, 239

posts

carefulness in, 11, 22

creating, 83–85

frequency of, 93

hot topics, 94

inspiration and, 83–85, 93–94

topics for, 93–94

problems, 91

ProBlogger and, 68

search spiders and, 191

sharing articles, 108

styles, 86–87

tone of, 86–87

WordPress

Akismet and, 236

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