Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

25. What Tone Should I Use?

As a niche blogger, you are definitely going to want to have your own style. This can help to set you apart from other blogs in your niche. It can also keep your readers coming back because they will be used to your style and will want to see what you have to say all the time.

Many bloggers automatically know exactly what they want their content to sound like. Perhaps you have a distinctive personality or set of opinions and you want that to carry through on your blog. Some people prefer to be controversial, whereas other people prefer to just comment in their own voice on the things going on. It is definitely up to you. However, you do need to fine-tune the things you say to what your readers will respond to the most.

One thing you can do is visit other blogs that are already established in your niche. Take notes on the blogger's style and how they differ from other blogs in the niche. Do you like one person's style of writing over the other? What makes a certain blog stand out above others in the niche? Although you definitely don't want to copy anyone's style, doing this exercise can help you generate ideas to become more creative with your writing.

Following are a few common styles you might want to choose from for your blog:

• Humorous— Many people like to find humor in everyday situations. Even if you deal with a difficult niche topic in which people ...