Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

41. How Do I Increase My Twitter Following?

Twitter is more than personal updates. Sure, you can find people who pass random information such as what their cats are doing, that they are listening to a Michael Jackson song, or they just ate the most amazing cheeseburger. Yet, at a deeper level you can use Twitter for much more than that. Twitter has created opportunities for people to communicate in a different way; using Twitter, people (as both individuals and brand representatives) can microblog to establish connections, nurture relationships, and build reputations. Because of the character limit, the way people communicate has become more efficient. Microblogging has reduced the time to syndicate content down to mere seconds. People continue to utilize Twitter for this purpose because as content continually gets refined for this compacted communication tool, they've found that Twitter can be a great tool to

• Share breaking news.
• Find employees.
• Get answers to questions.
• Get product feedback.
• Vent.
• Promote yourself.
• Promote others.

A microblog is one that enables up to 140-character-long posts. Twitter is the most popular and enables text messaging for blog postings via cell phones.

Rule of Thumb The best way to increase your followers is to start tweeting. Look at what people ...