Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

29. How Often Should I Write?

So you started a blog and you are excited about it, so excited that on the first day of having it, you publish four or five posts. The second day, you throw up another four posts and continue doing that for the next week or so. Now your blog is on its third week, and you are a little burned out, so you decide to skip a few days… hey, you have all that content from before, so you have time, right? The sixth and seventh weeks roll around, and you still haven't added a new post—this is now a problem. Although skipping days or weeks in between posts is not always a bad thing and will not necessarily “hurt” your blog, you can lose some relevancy you gathered in the first couple of weeks. By skipping two or more weeks, you run the risk of the search engines not visiting your site as often as they used to when you were doing a post each day or week.

If you have the time and man power, doing one blog post a day can help your site the most. This isn't always an easy task to accomplish, though, so take it slow and try to do one or two blog posts a week for starters. If you have the time and a go-for-it attitude, aim for four to seven blog posts a week. Just try not to wait more than a week without a fresh post or updated content.

Lack of Inspiration

If you have trouble finding something to write about, you might have picked the wrong niche to be in. You should ...