September 2011
Beginner
312 pages
6h 24m
English
book
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
by Dave Peck
Content preview from Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
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34. Should I “Guest Blog?”
Blogging can be an excellent opportunity for an individual to become an expert on a topic. Whether you know a wealth of information about woodworking or your favorite hobby is coin collecting, there is likely a blog on your hobby or favorite activity.
Although most individuals are not going to become famous blogging overnight, individual bloggers can increase their notoriety and buzz by guest blogging on larger blogs in their niche.
Increasing Buzz
Buzz is important on the Internet. Readers want to read blogs that are written by individuals with authority. Although a well written blog is important, individuals couldn't care less if you have nothing credible backing up your blog.
Guest blogging on a major blog in your industry can help to increase buzz around your blog. The more visitors a blogger receives, the higher likelihood that they will ask you to continue guest blogging for them in the future.
Networking
Networking is important in any line of business. However, networking with other bloggers can open up a wide range of opportunities. Bloggers might be able to share stories or even tips on how to improve their content. Blog owners who network are also able to increase readership on their respective blogs. Some guest bloggers are so excellent at writing content that they are compensated for their efforts.
Hopefully the blog that you are guest blogging ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.