Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

10. How Do I Brand My Online Identity?

The easiest ways to maintain branding efforts for online identities is to focus first on the name. Consistent usernames throughout the various social sites can help to curb confusion among followers and create efficiencies in messaging.

When you establish the same username on all of your sites, people will remember you more easily. If someone is following you on Twitter, he'll know that he can likely find you by searching for the same username on Facebook or LinkedIn. The easier you make it for people to find you, the more successful your social media campaign will be because you will simply have more people aware of and following your brand.

The avatar, your marketing message, and your general content are also a big part of how you brand yourself online. By establishing a solid and cohesive online strategy that aligns with your general marketing plan, you'll ensure that what you do online to establish your brand matches what you're doing offline.

In general, branding is what you do to your individual or business to increase public recognition and make sure that people know who you are and what you are about. Because the act of branding is supposed to make you recognizable, you want to be sure that everything you do with your online presence is an effort toward that goal. If you miss a step in the branding process or don't follow the stated ...