Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

36. What Are the Benefits of Sharing Other People's Articles?

Sharing other people's articles has similar benefits to a blogroll. By providing contextual links back to other sites, you're telling search engines that these particular links are of useful information and relevance to the context you place it in. Those article authors will receive notification of your shared article, and you open up the possibility of being linked to back.

Take a look at what you're sharing on your Twitter or Facebook feeds. If you find that you're often sharing links and making comments on them, you may want to consider making those comments on your own blog, linking to the original article on your blog, and then sharing the link to your own article instead of the original. This can help draw traffic to your own site while taking advantage of the pre-developed content. Because you're sending visitors to the original article, you're also helping to drive traffic to the original author and you may receive rewards from this in the terms of returned traffic.

Related Questions

• 24. What do I write about? Page 83
• 42. What should I tweet about? Page 120
• 65. What is social bookmarking? Page 181
• 71. How does link building help my website? Page 197

Action Item

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