Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

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Appendix

PREFACE

http://www-935.ibm.com/services/us/cmo/cmostudy2011/cmo-registration.html2011 IBM survey conducted with over 1,700 CMOs to determine their top marketing priorities for the next few years.

INTRODUCTION

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