Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

Preface

Allow me, if you will, to turn back the clock to 1990 for a minute. Mrs. Smith has just eaten at your brand’s restaurant with her family. In 1990, whether Mrs. Smith’s experience at your restaurant was particularly wonderful or particularly horrid, her ability to communicate with others about that experience was severely limited by the technology that was available to her. Mrs. Smith probably doesn’t have Internet access, and even if she does, most of her friends probably don’t. So her best bet when it comes to communicating with others about her experience with your brand is probably the landline telephone in her home. This means that ...