CHAPTER 5
Who Your Fans Are and How You Can Connect with Them
We’ve been stressing the importance of not just connecting with your fans, but, more important, understanding them. There are two major reasons why this is so important:
1. You need to understand your fans so that you can understand what the nature of your relationship with them will be.
2. You need to understand why your fans love your brand.
When you communicate to your fans that you understand them, it validates their love of your brand.
Four Ways You Can Work with Your Fans
The rise ...
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