Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

CHAPTER 3

Rock Stars Find the Bigger Idea Behind the Music They Create

One of the biggest challenges for companies is to create content and marketing communications that resonate with their intended audience. Many companies struggle to create content that engages its audience, and a main reason for this is that these companies aren’t tapping into the bigger idea in the content that they create. When you focus on the bigger idea behind your products and services, you’re focusing on the bigger picture that your products and services are a part of. ...