Appendix A. This is Service Design Doing.

Marc Stickdorn/Adam Lawrence/Markus Hormess/Jakob Schneider

Editors Marc Stickdorn, Adam Lawrence, Markus Hormess, Jakob Schneider
Main authors Marc Stickdorn, Adam Lawrence, Markus Hormess
Creative Direction Jakob Schneider
Graphic Design Sarah Berenbrinker, Edie Freeman, Ron Bilodeau
Editorial assistance Marina Terteryan
Development Angela Rufino, Meg Foley
Technical Review Mauricio Manhaes, Stefan Moritz, Chris Ferguson, Erik Flowers, Megan Erin Miller
Proofreading Rachel Head
Typography Minion, Ridley Grotesk
Photo credit Unless otherwise credited, all photos within any case, chapter, or textbox belong to the author of the section where they appear. If no author is explicitly mentioned, the photos belong to the editors, Marc, Adam, Markus, and Jakob. Most workshop photos were taken during “This is Service Design Doing” courses – many thanks to the participants!
Co-authors (case authors and expert commenters) Alex Nisbett, Alexander Osterwalder, Andy Polaine, Angela Li, Anke Helmbrecht, Anton Breman, Arne van Oosterom, Arthur Yeh, Barbara Franz, Belina Raffy, Birgit Mager, Carola Verschoor, Cat Drew, Cathy Huang, Chirryl-Lee Ryan, Chris Ferguson, Chris Livaudais, Christof Zürn, Clarissa Biolchini, Damian Kernahan, Daniel Ewerman, Dave Carroll, Doug Powell, Eduardo Kranz, Emilie Strømmen Olsen, Eric Reiss, Erich Pichler, Erik Widmark, Fernando Yepez, Fiona Lambe, Florian Vollmer, Francesca Terzi, Geke van Dijk, ...

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