Chapter 14. Main Authors

Even though we wrote most parts of this book, all our texts were iteratively developed based on a lot of constructive feedback from our co-authors and contributors.

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MARC STICKDORN

— CO-FOUNDER AND CEO, MORE THAN METRICS

Marc is the Co-Founder and CEO of More than Metrics, a company creating software for service design, such as Smaply and ExperienceFellow. With a background in strategic management and service design, he helps organizations to sustainably embed service design in their structures, processes, and culture.

In 2010, he published the award-winning book This is Service Design Thinking together with Jakob. Marc regularly speaks at conferences on service design and startups. He teaches service design at various universities and gives public and exclusive executive courses. He is pursuing a PhD at the University of Erlangen-Nuremberg in Germany in information systems based on design science, in which he has developed a new mobile ethnographic research approach. He is now almost finished, and has been for several years …

If Marc is not working, he loves traveling with a backpack or in his VW van, going on sailing trips, or riding his classic Triumph Bonneville motorcycle. He lives in Innsbruck, Austria, surrounded by the European Alps.

Twitter: @MrStickdorn

Email: marc@tisdd.com

ADAM LAWRENCE

— CO-FOUNDER, WORKPLAYEXPERIENCE

Adam is the Co-Founder ...

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