These folks contributed to this book with case studies, expert comments, expert tips, and textboxes. We wanted to reflect the current status of service design as an evolving field with many different perspectives and ways of doing service design.
— SERVICE DESIGN CONSULTANT
Alex is a London-based service design consultant. For years he’d dreamed of being part of the Olympics, and in 2012 he was a member of the team that designed and delivered the spectator experience for 12.4 million ticketholders at the London 2012 Olympic and Paralympic Games.
— DESIGN DIRECTOR, FJORD EVOLUTION APAC
Andy is a Design Director at the global design and innovation consultancy Fjord, where he divides his time between client work in Australia and Fjord Evolution across the Asia-Pacific region. He is co-author of the book Service Design: From Insight to Implementation.
— CO-FOUNDER, STRATEGYZER
Alex is the inventor of the Business Model Canvas and Value Proposition Canvas and the lead author of the global bestsellers Business Model Generation and Value Proposition Design. He is the C-Founder of Strategyzer, a software platform ...
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