book
This Is Service Design Doing
by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider
January 2018
Intermediate to advanced
567 pages
18h 2m
English
Content preview from This Is Service Design Doing
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Chapter 12. Embedding Service Design in Organizations
How to sustainably integrate service design in organizational structures and processes.
Expert comments by: Eric Reiss | Fernando Yepez | Hazel White | Klara Lindner | Maik Medzich | Mike Press | Ole Schilling | Sarah Drummond | Simon Clatworthy
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12.5.1 Case: Including service design in nationwide high school curricula
12.5.2 Case: Introducing service design in a governmental organization
12.5.3 Case: Increasing national service design awareness and expertise
12.5.4 Case: Integrating service design in a multinational organization
12.5.5 Case: Creating a customer-centric culture through service design
12.5.6 Case: Building up service design knowledge across projects
This chapter also includes