The following is a list of the traditional astrological ruling planets of the natural horoscope, which starts with Aries on the cusp of the first house. The characteristics of each house for both personal (see Keywords) and financial astrology are included.
1st House: Aries and Mars. Personnel of the corporation, including stockholders, how the stockholders see the company, relationship to the public, business objectives.
Keywords: Physical self, personality, motivation, well-being
2nd House: Taurus and Venus. Liquid assets, earnings.
Keywords: Possessions, earning abilities, self-esteem
3rd House: Gemini and Mercury. Relations with competitors, transportation and communications, some advertising, financial and trade relations with adjacent countries.
Keywords: Siblings, transport, environment, early education
4th House: Cancer and the Moon. Real estate investment and holdings, tangible assets of the corporation, direct competition.
Keywords: Home and family, foundations of life
5th House: Leo and the Sun. Speculation, income from capital, the place of deposit of capital such as safes, vaults, and banks.
Keywords: Risk-taking, creativity, fun, romance, children
6th House: Virgo and Mercury. Workers or employees, work and equipment, work schedules, inventories, corporation contacts with hotels; agriculture and agricultural products.
Keywords: Routine work, health, diet
7th House: Libra and Venus. Partnerships, relationships ...