Toyota Methods and Operating Models
by Stefano Cortiglioni, Leonardo Salcerini, Danilo Verga, Andrea Petretti
CESAB’s history
Before we begin illustrating the course of actions that transformed a classic Italian proprietorial enterprise into a TPS reference company within the Toyota group, it is useful to describe its history and products. CESAB, Carrellificio Emiliano Società per Azioni Bologna, was founded in 1942 by a Bolognese family with the scope of developing and manufacturing counterbalanced forklifts. The company achieved considerable success over the years, becoming the main Italian producer of (mostly electric powered) counterbalanced forklifts. The 1990s saw the company expanding into foreign markets. At the time, production was limited to a few thousand units a year, while the assembly organization resembled more a craftsmanship concern, ...
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