O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Trade Promotion Strategies

Trade Promotion Strategies

by Claude Cellich
Publisher: Business Expert Press
Release Date: January 2012
ISBN: 9781606492291
View table of contents
Start reading

Book Description

New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance. In recent years, Trade Promotion Institutions have developed national strategies and new tools to support the business sector, helping enterprises to find new markets and trade opportunities. What are these national strategies, how are they designed and implemented? Special attention is given to evaluation tools created to assess results and provide justification for investment expenditures. Best practices will be considered and reviewed on the basis of selected countries having introduced innovative national trade promotion programs, such as Finland, Mauritius, Mexico, New Zealand and Singapore.

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Abstract
  4. Contents
  5. List of Abbreviations
  6. Preface
  7. Introduction
  8. Part I: Trade Promotion Principles and Review of Key Strategic Functions
    1. Chapter 1: Why Develop Trade Promotion Strategies, and Who Is Concerned?
    2. Chapter 2: Defining Trade Promotion and Strategic Goals
    3. Chapter 3: Setting Up the Process of Trade Promotion Strategy: Export Development and Export Promotion
    4. Chapter 4: Competitiveness Issues Are Defined at the National Level
    5. Chapter 5: The Competitiveness Scheme in the Context of Trade Promotion Strategies
    6. Chapter 6: Key Components for Successful Promotion Activities
    7. Chapter 7: Trade Promotion and Budget Allocation
    8. Chapter 8: The Exporter Profile: Making Exporting a Core Business
    9. Chapter 9: Trade Representation Abroad: A Key Component of Trade Promotion Strategy
    10. Chapter 10: Evaluation Practices
    11. Conclusion: The Future of Trade Promotion
  9. Part II: Best Practices: Tools, Functional Cases, and Sectoral Cases
    1. Case 1: Identifying and Finding Markets for Trade Promotion: Websites and Trade Statistics/Market Analysis Tools
    2. Case 2: Market Analysis Tools in the Context of Mexican Foreign Trade
    3. Case 3: Functional Analysis: The United Kingdom Trade and Investment Board (UKTI) and Client Satisfaction
    4. Case 4: Fair Trade: Reversing the Trends Through Trademarks, Labeling, and Alternative Channels
  10. Part III: National Trade Promotion Cases
    1. Case 5: Australia: The Australian Trade Promotion Environment
    2. Case 6: Canada: An Integrated and Decentralized Range of Trade Promotion Services and Tools
    3. Case 7: Mauritius: A Success Story
    4. Case 8: Taiwan: Integrating a Multipurpose Infrastructure and Focusing on Trading Services
    5. Case 9: United States: Trade Promotion Policy
  11. Appendix: International Trade Organizations and National Trade Promotion Organizations on the Web
  12. Notes
  13. References
  14. Announcing the Business Expert Press Digital Library