January 2012
Intermediate to advanced
210 pages
4h 44m
English
Content preview from Trade Promotion Strategies
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The Competitiveness Scheme in the Context of Trade Promotion Strategies
Institutional Linkages
At national level, the type of institutional linkages and functional relationships should first be reviewed in order to ensure that a broad-based strategy is formulated, implemented, and reflected through the various action plans initiated by the organizations directly involved in the export development effort. It is essential that all stakeholders participate in the process and secure political commitments for successful implementation of the strategy.
Adopting the Principles at National Level
The goal is to build national consensus and commitment and to maintain functioning partnerships at all concerned levels within the public sector, ...
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