January 2012
Intermediate to advanced
210 pages
4h 44m
English
Content preview from Trade Promotion Strategies
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ASEAN: Association of Southeast Asian Nations
COMESA: Common Market for Eastern and Southern Africa
CRM: customer relationship management
FDI: foreign direct investment
GDP: gross domestic product
HS: harmonized system
ITC: International Trade Centre
MFN: most favored nation
NAFTA: North American Free Trade Association
NTIC: new technologies on information and communication
ROI: return on investment
SITC: standard international trade classification
SME: small and medium-sized enterprise
SWOT: strengths weaknesses opportunities threats
TPO: trade promotion organization
UNCTAD: United Nations Conference on Trade and Development
UNSO: United Nations Statistical Office
USAID: U.S. Agency for International Development
WTO: World ...
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