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Trade Promotion Strategies by Claude Cellich

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Abbreviations

ASEAN: Association of Southeast Asian Nations

COMESA: Common Market for Eastern and Southern Africa

CRM: customer relationship management

FDI: foreign direct investment

GDP: gross domestic product

HS: harmonized system

ITC: International Trade Centre

MFN: most favored nation

NAFTA: North American Free Trade Association

NTIC: new technologies on information and communication

ROI: return on investment

SITC: standard international trade classification

SME: small and medium-sized enterprise

SWOT: strengths weaknesses opportunities threats

TPO: trade promotion organization

UNCTAD: United Nations Conference on Trade and Development

UNSO: United Nations Statistical Office

USAID: U.S. Agency for International Development

WTO: World ...

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