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Trade Promotion Strategies
book

Trade Promotion Strategies

by Claude Cellich
January 2012
Intermediate to advanced
210 pages
4h 44m
English
Business Expert Press
Content preview from Trade Promotion Strategies

References

Ali, M. Y. (1998). Managers’ perceived barriers to export: A study of rural Australian small and medium-sized enterprises. In G. Brandon (Ed.), Proceedings of the Australia and New Zealand Marketing Academy Conference (pp. 28–41). Dunedin, New Zealand: University of Otago.

Ali, M. Y. (2000). Export promotion programs and export performance: A study of SME managers’ awareness and usage of export promotion programs. In P. Enderwick & E. Rose (Eds.), Proceedings of the Australia and New Zealand International Business Academy Conference (pp. 1–10). Auckland, New Zealand: University of Auckland.

A. T. Kearney. (n.d.). Foreign direct investment (FDI) confidence index. Retrieved from http://www.atkearney.com/index.php/Publications/foreign-direct-investment-confidence-index.html ...

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Publisher Resources

ISBN: 9781606492291