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Trade Promotion Strategies by Claude Cellich

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Case 1

Identifying and Finding Markets for Trade Promotion

Websites and Trade Statistics/Market Analysis Tools*

Trade promotion organizations (TPOs), over the last few years, have built and maintained Internet access through web portals. The main goal is to optimize and present trade information services and resources produced at national or international level. In fact, national TPOs generally have set themselves as trade information resource centers for finding trade data or opportunities in their own country. Many of these TPOs are offering information on their own national environment, regulations, procedures, and so on. Others offer more services online, accessible not only to nationals but also to foreign visitors, and in this they illustrate ...

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