January 2012
Intermediate to advanced
210 pages
4h 44m
English
Content preview from Trade Promotion Strategies
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Trade Promotion and Budget Allocation
Almost all trade promotion programs follow a similar path of assistance to the concerned exporter. It begins with assessing a company’s readiness for export and proceeds through several phases, with the aim to conclude the firm’s first export sales in the selected target market(s).
Considering the support provided by the trade promotion organization (TPO) throughout the process, this can be viewed as a large investment for the institution and company concerned, both from the human and financial resources viewpoint. Training and consulting are part of the continuous process of accompanying the company throughout the process. It may take months or years, depending on its export readiness. Planning ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.