January 2012
Intermediate to advanced
210 pages
4h 44m
English
Content preview from Trade Promotion Strategies
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Trade Representation Abroad
A Key Component of Trade Promotion Strategy
The Key Functions of Trade Representation
A key link that any country must have in order to carry out an effective export promotion program is to have a network of active official commercial representatives posted abroad. These representatives may be career commercial officers or recruited from the business community for a fixed period on contract. In some cases, career officers of the diplomatic service may be responsible for commercial representation tasks.
Which Trade Representation Program and How Many?
Implementing a trade promotion program implies finding and entering more target countries to identify new partners abroad, assess the market potentials, understand ...
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