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Trade Promotion Strategies by Claude Cellich

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Case 5

Australia

The Australian Trade Promotion Environment

Building Awareness for Export

Australia’s export promotion efforts are conditioned partly by the fact that the country has only about 25,000 exporters, just 4% of all businesses. This compares with 15% in Canada and much higher proportions for European countries and export-oriented countries like Mauritius. Most exports are handled by very large enterprises, and Australia is far away from its principal trading partners.

In April 2002, the commonwealth, state, and territory governments agreed on a goal of doubling the number of exporters by 2006. The federal government supported this commitment with budgetary measures, increasing the number of regional TradeStart offices (an export-readiness ...

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