March 2021
Intermediate to advanced
200 pages
4h 36m
English

JUST LIKE ETHAN PARKER’S TEAM at 10K, the number one question everyone is asking about you is, “Can I trust you?” Many people think we follow and buy from people we like, but that is only partly true. I have a friend who I like hanging out with, but I would not go into business with him in a million years because I don’t trust him. Everyone wants to be liked. But trust is much more valuable, and if you build trust genuinely, your likeability will almost always go up as well.
Everything of value is built on trust. At the core, problems are never about leadership, communication, sales, marketing, or even finances. The research ...
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