#tweetsmart

Chapter 15. The Star in the Crowd

Tweet this Project

I used to dream of being a rock star. My older brother was a musician and I wanted to tour the country rocking out every night and relaxing every day. I dreamed of throwing giant concerts in packed stadiums with tens of thousands of people waiting to hear me play.

My thought was that I’d put on a hat and glasses and mill about in the crowd before the show. Moving through the crowds—disguised and sheepish—I would listen in on what people were talking about, see who was in the crowd, and get a feel for what it was like to be in the audience. If I was ever discovered, I thought, I’d hand out some backstage passes and all would be fine.

Finally, in fifth grade, when it came time for me to choose an instrument to play in the student band, I told my mother I would be learning the drums. She told me I would be learning the violin. And so it was. No concerts. No crowd. But twenty years later I can still bang out a nasty “Mary Had A Little Lamb” on the ol’ horsehair.

This project is a variation of my childhood “rockstar in the crowd” idea. It’s a fun project to do at popular public spaces such as sporting events, conferences, or public concerts. The point of this project is not to garner huge public attention or drive people to your website. The point, instead, is to quietly reward and thank your followers for their attention by seeking them out and giving them some sort of gift or gift certificate.

Here are a couple ways it could work.

Let’s ...