#tweetsmart

What This Book Is

This book is my answer to anyone who has ever asked the question, “OK. I’ve got my Twitter account…now what do I do?” In the following pages I have created 25 Twitter projects that will help you approach your Twitter community engagement efforts in a way that is strategic, fun, and measurable.

Too often people come up to me and say, “I set up my Twitter account. I was on there for a few weeks, and…it didn’t really work.” The rise of the planet’s social media frenzy has spilled over into the business world. This frenzy has created a feeling in business owners and marketers that they need to be everywhere at once, all the time. This is crazy. People often create accounts on every new social media site that pops up, spend what precious little time they have in their day poking at it, and then leaving the account for dead when there are no immediate results. It’s a common problem—and, being a small business owner myself, it’s one with which I sympathize.

Consider this book your “Time out!”

The solution to this frenzied overexposure is not the automation of all 50 of your accounts. And the solution is not to work harder to try to keep up with all of them. To be effective at building an engaged community, businesses must slow down and work smarter.

Using focus, research, and a little strategy throughout your social media efforts, you will finally begin to see (and measure) some impressive results. The projects in this book will help you get started, but—in the end—I hope ...